Founded by Mike, a seasoned professional with a background in sales, marketing, and business management, Loyal Sparrow was built with one thing in mind — creating exceptional value through strong, trusted relationships.
With years of experience on both sides of the sales equation, Mike understands exactly what it takes to create synergy between supply and demand. Loyal Sparrow is the result of that insight — a nimble, relationship-focused wholesale company that thinks big, moves smart, and delivers results.
Why “Loyal Sparrow”? Because we believe in staying light on our feet while holding firm to our values. The sparrow is a symbol of agility, adaptability, and loyalty — traits that define how we operate and grow. We don’t overcomplicate things. We move with intention and integrity, keeping things lean and impactful.
While we’re a small crew, we move fast, think sharp, and deliver big. Our team is hands-on, focused, and genuinely driven to create positive outcomes for both our suppliers and our buyers.
From our base in historic "The Rocks" — Sydney’s oldest and most iconic trading precinct — we manage global product sourcing and distribution with a local heart and an international mindset.